Your brand stationery says a lot about who you are and what you stand for. More than anything, it allows you to promote your business effortlessly, without it becoming overbearing for your clients. This type of subtle marketing is difficult to accomplish any other way, which is why it’s so important to invest in the right kind of brand stationery.
Brand stationery also makes your business instantly recognizable. Anyone who sees your company colors and graphics will know who you are immediately. This is crucial for building trust and familiarity with your customer base.
In this article, we’re outlining the top 4 pieces of brand stationery that are absolutely necessary for your brand.
1. Invoice
A branded invoice, designed to be professional and visually appealing, does wonders for your business. It lays out details of a purchase neatly and succinctly, and encourages clients to pay on time.
Creating the perfect invoice doesn’t have to cost you anything. Sites like PosterMyWall offer incredible invoice design templates that you can customize for free.
2. Letterhead
Letterheads allow you to streamline all official correspondence in a professional manner. They also make your business look legitimate and create a lasting first impression with new clients.
As a small business stepping into the corporate world, letterheads build your corporate image and show the world exactly what you represent.
There are plenty of sites online that allow you to make professional looking letterheads for your business. For instance, PosterMyWall has over 400 letterhead templates that you can browse through and pick based on your brand’s aesthetic. Pick something that truly represents you and customize it to fit your image perfectly.
3. Business cards
Handing out business cards at networking events will always be a lot more personal than reaching out to potential partners online. The ability to talk to someone in person and give them information about your business creates a lasting impact and makes partnerships more likely.
Make sure to hand them out to potential customers whenever you get the opportunity, and watch your brand awareness and revenue grow exponentially.
4. Envelopes
Your business must have envelopes with the company logo, name, and tagline on them. For a lot of people that you reach out to, the envelope is the first thing they see. Having a brand name on the top allows you to create a positive impression even before the recipient opens the packet.
Research shows that large or oversized envelopes get a 5% higher response rate than smaller ones. So invest in large, branded envelopes to boost your image and response rate. Plus, you have the added opportunity to print a bigger logo on a giant envelope.
These are the 4 most crucial brand stationery items that you must invest in, regardless of how big or small your business is. Remember, the key goal, with all of these items, is to make your brand memorable enough for it to get repeated engagement.
